?????? ???????? ?????????????, ???????? ??????, ???????? ??????, ??????? ?????????, ??????? ??????? ????????.?????? ??? ??????????? ??????? ???? ??????????????? ??? ??????????? ??? ????? ??? ??? ??????? ???????????? ??? ????? ?? ???????? ??????????? ???????.Applying a proactive and reactive reputation management method requires employing specialise